Family Legacy

Approved Family Legacy firms, Storyfile and Sergeant Leadership Communications are listed below.


Storytelling Reimagined


How will you preserve your legacy? What messages do you want to leave behind for future generations? How will you inspire them?


Born out of work at the Steven Spielberg founded USC Shoah Foundation, StoryFile’s innovative technology and process captures, preserves, and makes your story accessible for the next generation, anytime, and on any device. Simply put, we create an interactive conversational video, which is authentic and can be shared forever. Your family can ask any question, and they will receive a direct answer. It feels like you are in the room with them and having a normal conversation. Our technology is useable in AR, VR, and holographic applications.


  • What is your story?
  • What are your values?
  • How did you meet your spouse?
  • What have been your inspirations?
  • How do you want to be remembered?


We cover thousands of possible questions and answers processed through cutting-edge AI and NLP technology. Join other notable families who are reaching across time and space to connect with future generations.


The next evolution of storytelling has arrived! Watch our feature on the CBS News program 60 Minutes.


For further information, please contact:


Stephen Smith



Jay Plourde



StoryFile, LLC

734 N. Highland Avenue

Los Angeles, CA 90038 




Mike Sergeant is a former BBC News TV correspondent. He works to capture and develop the stories of leading business families. 


Key services include:


Legacy - writing the stories of the founders and leaders of family businesses and capturing their legacy on video.


Next Gen Coaching - helping next gens to discover their story and coaching them to communicate with clarity and confidence.


Governance - working with governance specialists to embed the family stories into charters and constitutions.


Narrative development - building a narrative that helps a family find unity, purpose and a common vision for the future.


Mike uses storytelling techniques that have proved highly effective in corporate communications and applies them to family enterprise. 


He believes that successful multi-generational families always have a strong narrative that is passed down and developed over time. Conversely business families fall apart when the central story no longer makes sense for family members. 


Mike sees narrative development and renewal as essential for family wealth preservation. 


His work helps families capture the past (legacy), find motivation in the present (purpose) and direction towards a successful future (vision). 


Mike also assists business leaders globally with speechwriting, article writing and preparation for media interviews and keynote speeches. 


He is happy to run workshops, moderate panels and deliver presentations at family office conferences and family retreats. 


Mike loves making new connections in the Family Office world. 


GFOC members may contact him directly on

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